Create Instagram carousels to drive growth

What is an Instagram carousel?

An Instagram carousel offers an captivating method to share a collection of images or videos in a post. With this feature you can narrate a story provide, in depth information or highlight aspects of a subject using a format. Instagram carousels present a chance to engage your audience and enhance your visibility, on the platform.

What is Carousel Hero, and how to use it?

Carousel Hero is a free online generator designed for crafting text-based Instagram carousel posts. Instead of using complicated design tools, Carousel Hero streamlines the process, enabling you to create impactful multi-slide posts in seconds and helping you stand out on Instagram. This is how to use it:

  1. Choose a template or start from a blank canvas.
  2. Click on a slide to modify its content.
  3. Apply text formatting like headings and lists to organize your content.
  4. Customize the appearance by accessing the design menu buttons.
  5. Select "Export carousel" to download and save your Instagram carousel.

How to share your carousel on Instagram

After creating your content, access your Instagram account and tap "Create new post" (the plus icon). Next, upload your carousel slides, click "Next," and add the post details, such as a concise caption. When ready, click "Share" to publish your Instagram carousel. For step-by-step guidance with screenshots, refer to this instructions.

The power of carousels

Instagram carousels bring distinct advantages to your content strategy:

  1. Increased visibility - Instagram's algorithm often favors carousels due to their interactive nature. Each swipe and engagement contributes to higher visibility, potentially reaching a broader audience.

  2. Bite-sized and structured - Share valuable insights clearly and organized. Whether you're sharing tips, delivering tutorials, or shedding light on industry intricacies, carousels empower you to simplify complex information into easily digestible, visually engaging slides.

  3. Improved brand recognition - Carousels allow you to maintain a consistent and visually appealing brand image. You can showcase your brand's aesthetics, colors, and style across multiple slides, reinforcing brand recognition.

  4. More space for content - Because you can break down intricate subjects into multiple carousel slides, you provide your audience with in-depth information that's easy to understand and remember.

Content ideas for Instagram carousels

If you're looking for inspiration, on what to create here are some ideas for Instagram carousel content;

  • Success stories - Share examples of how your products or services have made a difference or solved problems for customers.
  • Helpful resource recommendations - Put together lists of resources, tools or books that your audience can benefit from.
  • Peek behind the scenes - Give your audience a glimpse, into your operations or creative process.
  • Interactive quizzes - Engage your audience with trivia questions or industry related quizzes to test their knowledge.
  • Condensed blog posts - Break down blog posts into bite slides highlighting key information and providing valuable snippets.
  • See all carousel ideas and examples

Mastering Instagram carousels

We've seen that Instagram carousels are a great way to share content and become a thought leader. Let's explore six essential tips to make your Instagram carousels shine:

  1. Keep it short: Don't overwhelm your audience with too much information. Make your points brief and powerful. Short, catchy phrases work best to grab attention.

  2. Catchy headlines: Create interesting headlines that match your content. Use words that make people curious and want to swipe through your carousel.

  3. Tell stories: Share personal stories or success stories to connect with your audience. Stories help people relate to your content.

  4. Use numbers and specifics: Add numbers and facts to make your content more trustworthy. It helps to show critical information clearly and engagingly.

  5. Lists are great: Break down your content into lists or bullet points. People often skim through their Instagram feeds, so this format helps them understand your message quickly.

  6. Get people talking: You can't add polls to Instagram carousels, but you can encourage interaction. Ask people to comment and share their thoughts. End with a strong request or question.


Instagram carousels are a flexible way to grab your audience's attention and increase your visibility on the platform. They have the power to tell captivating stories, share content, or highlight products, all while engaging your followers in a unique and memorable way. By embracing the carousel format, unleashing your creativity, and closely observing how it impacts your Instagram strategy, you'll witness growth and success.

Frequently asked questions

How many slides can I include in an Instagram carousel?

You can include up to 10 images or videos in an Instagram carousel.

Can I edit a published Instagram carousel after posting it?

No, you cannot edit a published Instagram carousel. To make changes, you'll need to delete the existing post and create a new one with the desired updates.

What is the ideal length for an Instagram carousel caption?

Instagram allows captions of up to 2,200 characters. However, it's best to keep captions concise and engaging. Aim for around 150-200 characters to maintain viewer interest.

Can I add a link to an external website in an Instagram carousel?

Instagram doesn't allow direct external links within carousel posts. However, you can add a link to your website or a specific page in your Instagram bio and refer to it in the carousel's caption.

Are there size or dimension requirements for Instagram carousels?

Instagram recommends a minimum resolution of 1080 x 1080 pixels for images and 720p for videos in carousel posts. However, square (1:1) or portrait (4:5) aspect ratios are commonly used for best results.