Create LinkedIn carousels that grab attention

What is a LinkedIn carousel?

A LinkedIn carousel is a social media format that enables you to share multiple images or slides within a single post. It lets you visually tell a story, post bite-sized educational content, or showcase multiple aspects of a topic in a scrollable format.

However, as of June 26, 2023, native LinkedIn carousels have been discontinued. Instead, users can now create similar carousels by uploading PDF documents, providing a workaround to continue sharing visually engaging and informative content on the platform.

What is Carousel Hero, and how to use it?

Carousel Hero is a free online tool for creating LinkedIn carousels. It simplifies the process, making it easy to publish engaging multi-slide posts. Create engaging multi-slide posts effortlessly and make your content stand out on LinkedIn.

1. Select a template or start from scratch.
2. Click a slide to change its content.
3. Use text formats such as headings and lists to structure your content.
4. Adjust the style by clicking on the design menu button of a slide.
5. Click "Export carousel" to download your LinkedIn carousel as a PDF.

How to publish a carousel on LinkedIn

Once your content is ready, log in to your LinkedIn account and click "Start a post." Then, select the document icon to upload your carousel as a PDF. Write a brief caption, choose your desired audience, and click "Post" to share your carousel with your LinkedIn network. Need more details? Follow these step-by-step instructions.

What are the benefits of carousel posts?

By using LinkedIn carousels in your content strategy can enhance your platform presence and get you higher engagement rates. Here's why:

1. More but simplified information - A carousel post can contain more than just an image. However, complex topics become digestible when broken down into carousel slides, making it easier for your audience to grasp and retain information.

2. Enhanced engagement - Studies have shown that LinkedIn carousels receive significantly higher engagement than standard text or image posts. They keep your audience swiping and engaging for more extended periods.

3. Wider reach - Due to their interactive nature, LinkedIn often prioritizes carousels. Even if it's just a swipe, each post interaction is tracked by LinkedIn and included in the algorithm ranking, which can help you reach a broader audience.

4. Brand awareness - Carousels are attention-grabbing and memorable, and given you use your brand design, they are an excellent tool for increasing brand visibility and recognition.

Some ideas for your carousel

Do you need help developing content ideas for your LinkedIn carousel posts? Here are some popular ideas to get you started:

• Industry trends - Share your niche's latest news and trends.
• How-tos - Help others with step-by-step instructions.
• Repurposed Content - Convert blog posts into bite-sized carousels.
• Customer Stories - Share testimonials and success stories from satisfied clients.
• See all carousel ideas and examples

Best practices for LinkedIn carousels

We have seen that LinkedIn carousels can be a potent tool for content sharing and thought leadership. Here, we'll delve into six essential strategies to supercharge your LinkedIn carousels.

1. Keep it concise - Avoid overwhelming viewers with excessive information. Keep it concise and attention-grabbing. Short, impactful statements work best to captivate your audience.

2. Use eye-catching headlines - Craft attention-grabbing headlines that resonate with your content. Use intriguing language to spark curiosity and entice viewers to swipe through your carousel.

3. Embrace storytelling - Harness the power of storytelling to connect with your audience. Share personal anecdotes, success stories, or case studies to add a human touch to your content.

4. Data for credibility - Enhance credibility by incorporating statistics and data. Use charts, graphs, or infographics to visually illustrate key points, making your content informative and engaging.

5. Use lists - Break your content into structured bullet points or lists for easy digestion. LinkedIn users often skim their feeds, so this format allows them to grasp your message quickly.

6. Encourage interaction - LinkedIn carousels don't support interactive features like polls, but you can still foster engagement. Prompt users to comment and share their thoughts, concluding with a compelling call-to-action.

LinkedIn carousel posts vs. other content formats

LinkedIn offers various content formats, including text posts, single images, polls, articles, and native videos. While each has its place, LinkedIn Carousel Posts provide a unique advantage. They offer a visually rich and interactive experience that grabs viewers' attention, leading to higher engagement and visibility for your content. So, when considering how to share your ideas on LinkedIn, notice the power of carousel posts.

Frequently asked questions

Can I edit a published LinkedIn carousel after posting it?

No, LinkedIn does not currently offer the ability to edit a published carousel post. To make changes, you would need to delete the existing post and create a new one with the desired updates.

Can I schedule LinkedIn carousels to be posted at a specific time and date?

Yes, LinkedIn allows you to schedule posts, including carousels, for a future date and time. This feature can be particularly useful for optimizing your content posting strategy.

Can I add hyperlinks in my LinkedIn carousel slides?

No, LinkedIn doesn't support hyperlinks within the slides themselves. However, you can include a call-to-action in your captions with a link to a relevant external page or post.

What are some common mistakes to avoid when creating LinkedIn carousels?

Common mistakes are using too much information, not proofreading, using low-quality images, and not using a clear call-to-action. Avoiding these pitfalls can improve the effectiveness of your carousels.

Are there any character limits for captions in LinkedIn carousels?

LinkedIn allows captions of up to 1,300 characters for carousel posts. However, it's a good practice to keep captions concise and engaging to maintain viewer interest.

How many slides should I include in a LinkedIn carousel?

There is no fixed limit, but it's best to strike a balance between conveying your message comprehensively and maintaining audience engagement. Typically, 3 to 7 slides work well.